2024 SUMMER
DATE
Brand Identity,Form Development, CAD Modelling
FOCUS
Nike’s philosophy is to enhance the athletic experience through innovative design.The dog-carrying bike addresses pets’ and owners’ health needs, boosting overall user satisfaction.
AN INNOVATIVE EBIKE DESIGNED TO ELEVATE THE EXPERIENCE FOR OWNERS
AND THEIR DOGS, ALLOWING THEM TO RIDE TOGETHER SIDE BY SIDE.
LARGE MARKET SIZE
At last count, about 65 percent of American households owned pets, including more than 900,000 pet dogs.
PROBLEM
Riding with a dog on a leash is an extremely dangerous display
PAIN POINTS
Existing Product
FREQUENTLY LOOK BACK
Pet Trailer:
Dog is always behind the person, causing the person to look back often during the ride.
TOO HEAVEY
Pet Basket:
This seat is installed on the front of the bike, if the dog in it will become heavy, it is not convenient for the owner to adjust the direction of the car.
SUMMARY
Stability issues
Hard to operate
Distraction
INSIGHTS
Owner
The owner hopes to stay safe and injury-free while cycling, while also effectively managing the dog's behavior.
Dog
The dog hopes to feel secure during the ride, with its seat positioned in a safe area.
Owner and Dog
They all hope for a MORE security, MORE comfortable, and MORE stable riding experience.
DESIGN CRITERIA
Comfort & Ergonomics
Control & Maneuverability
Safety feature
FINAL SOLUTION
Seat
Rear wheel
Handle
Dog basket
2 Front wheels
2 FRONT WHEELS
Larger Support: Two wheels provide a bigger base, improving stability.
Better Balance:They resist tipping and reduce overturning risk.
Easier Control: Enhanced steering makes riding feel safer.
DOG BASKET
The dog basket lid features an opening for the dog to see without jumping out.
COLOR
Charcoal
Monochrome
Citrus
Olive
ERGONOMICS
The proportion of a person riding this bicycle with a dog is shown here.
"I really like it!"
‘‘ I wholeheartedly recommend this to anyone who wants to have a great biking experience with their beloved pets. Pawson can bring you a whole new and delightful experience.’’
Dogs‘ owner Yolanda
Images on this page are for demonstration purposes only in a non-profit educational context. They do not represent or endorse actual products or services of NIKE.