DATE

2024 summer

FOCUS

Graphic design, Brand identity

A mooncake packaging design with a bunny factory theme

CONCEPT STATEMENT

Design a bunny themed mooncake flip-top 3D gift box that captivates consumers with its interactive features and enchanting story, using visuals to appeal to a youthful audience.

DEMOGRAPHIC

They enjoy trendy and novel items, and love sharing beautiful moments, especially food, on social media.

Mothers seek healthy, safe, and fun snacks for their children. Kids love cute cartoon characters and bright and vivid colors.

They enjoy trendy and novel items, and love sharing beautiful moments, especially food, on social media. They value visual appeal and prefer cute and creative designs.

KEY ATTRIBUTES

MOODBOARD

STYLE GUIDE

MOOBUNI

We're excited to share our meticulously crafted mooncakes, lovingly made by our team of rabbits. Choose from a variety of flavors that promise to delight every palate. Experience the passion and care in every bite of our mooncakes.

Thank you for letting us be part of your celebration.

Warm regards